Makida Naoya (牧田 直也) is the first Entrepreneur that's shown in the series, the participant of the first shown Deal, and the first shown Entrepreneur who goes bankrupt. He is a salaryman who desperately needs money. He tries to take money from his many debit cards, but fails. Finally, he takes his Midas Card and makes a Deal with Mikuni Souichirou, who quickly defeats him. Now bankrupt, Naoya jumps under arriving train, thus ending his life.
HachionnaEditHachionna is Naoya's Asset, who takes the form of a bee woman. She is quickly defeated by Kakazuzu without even getting a chance to use her Flation, Killer Bee. The Flation's name is a M&A term for firms or individuals that are employed by a target company to fend off a takeover bid.
Main article: Entrepreneur Blogs#The Ups and Downs of a Working Daddy
- Though Naoya admits that his Deal with Souichirou is his first one, he still understands the rules of Deals well, even trying to perform a Direct attack. On the other hand, Kimimaro is thrown into his first Deal without any explanation about the rules, leaving him to the mercy of his opponent.
- If it is so that the number of Entrepreneurs in the Financial District is constant, then Naoya is the Entrepreneur whose place is taken by Kimimaro.